Director and Editor in Chief of Equitable.com

Job Number: 7203

Job Number: 210000XR

External Description:

At Equitable, our power is in our people.

We're individuals from different cultures and backgrounds. Those differences make us stronger as a team and a force for good in our communities. Here, you'll work with dynamic individuals, build your skills, and unleash new ways of working and thinking. Are you ready to join an organization that will help unlock your potential?

MARKETING CENTER OF EXCELLENCE

The Marketing Center of Excellence plays a vital role in advancing Equitable's business, brand, and mission: to help our clients secure their financial well-being so they can pursue long and fulfilling lives. We start with always seeking to better understand, advocate for, and deliver on the needs of our clients and distribution partners. Our goal is to forge lifelong relationships with clients and advisors, delivering holistic solutions that instil financial confidence and help to achieve life goals.

RESPONSIBILITIES

We are seeking an ambitious and results-driven digital marketing professional to build a best-in-class web experience for our key stakeholders. You will develop, implement and manage our marketing and experience strategy for Equitable.com, including differentiated experiences for key constituents, prioritization of business needs, and on-going editorial leadership of web content. You will also advise on thoughtful integration of equitable.com with other digital experience, including client and advisor portals, social media channels, and on-going national campaigns.

• Design and implement a more strategic client, prospect, and advisor gateway through Equitable.com; ensure coordination and collaboration between marketing agencies, in-house staff, and IT
• Ensure high-traffic web pages are exceptionally written and designed and contribute to key outcomes
• Build and grow our digital marketing capabilities as we make substantial investments in our digital ecosystem
• Partner with Customer and Competitive Insights to design meaningful metrics and reporting for digital channels
• Lead strategy for owned digital properties; refine pathways for key audiences and enhance quality and clarity of relevant web content
• Manage "shelf-space" and content volume on the public site to align with business priorities; develop editorial systems to prioritize page creation, editing, and deletion of web content.
• Provide expertise in applying our segmentation strategies to create personalized experiences across channels

Skills required to ensure your success include:

• Business Acumen: Knowledge of business concepts, tools, and processes that are needed for making sound decisions in the context of the company's business; ability to apply this knowledge appropriately to diverse situations.
• Channel Marketing: Knowledge of various channel marketing strategies and solutions used to carry out a marketing plan; ability to promote a financial services organization's brand, products, and services through multiple and diverse avenues.
• Copywriting and Editing: Knowledge of copywriting and editing; ability to write, review and edit texts and documents to promote marketing.
• Search Engine Optimization(SEO): Knowledge of methods, tools and technologies used in search engine optimization (SEO); ability to improve rankings and drive traffic on websites optimizing search engines.
• Web Analytics: The knowledge of web analytics; ability to measure, collect, analyze, and report internet data for purposes of understanding and optimizing web usage.
• Web Design and Development: Knowledge of web design and development; ability to design and develop websites for marketing.
• Diversity, Equity and Inclusion: Demonstrates a commitment to Diversity, Equity and Inclusion by treating everyone with respect and dignity, ensuring all voices are heard and advocating for change.

Other Qualifications

• 10 years of experience, with 3 years of experience in digital strategy
• Experience in mapping out complex customer journeys and identifying key moments of action
• Strong understanding of IT and marketing integration and past experience in successful partnerships
• Financial services, insurance or healthcare experience preferred
• Marketing agency candidates strongly encouraged
• Familiarity with SiteCore preferred

ABOUT EQUITABLE

At Equitable, we're a team of over ten thousand strong; committed to helping our clients secure their financial well-being so that they can pursue long and fulfilling lives.

We turn challenges into opportunities by thinking, working, and leading differently - where everyone is a leader. We encourage every employee to leverage their unique talents to become a force for good at Equitable and in their local communities.

We are continuously investing in our people by offering growth, internal mobility, comprehensive compensation and benefits to support overall well-being, flexibility, and a culture of collaboration and teamwork.

We are looking for talented, dedicated, purposeful people who want to make an impact. Join Equitable and pursue a career with purpose.

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Equitable is committed to providing equal employment opportunities to our employees, applicants and candidates based on individual qualifications, without regard to race, color, religion, gender, gender identity and expression, age, national origin, mental or physical disabilities, sexual orientation, veteran status, genetic information or any other class protected by federal, state and local laws.

NOTE: Equitable participates in the E-Verify program.

If reasonable accommodation is needed to participate in the job application or interview process or to perform the essential job functions of this position, please contact Human Resources at (212) 314-2211 or email us at TalentAcquisition@equitable.com . #LI-Remote

Community / Marketing Title: Director and Editor in Chief of Equitable.com

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